Branded residences – Resilience despite competition

The branded residence sector has grown 170% over the past 10 years. Despite Covid and the economic turmoil, 2020 is poised to be yet another record year for branded residences. Globally more than 100 new schemes will be opening. Cyprus and Nigeria lead the way for debut schemes, both with four developments each.

Branded residences achieve a premium, on average, of 31% compared to equivalent non-branded properties, although this figure varies significantly by location.

Hotel brands continue to dominate the branded residences sector. Nevertheless, 11 new non-hotelier brands are expected to enter the sector by 2025. Moreover, as the branded residence sector matures, there is significant opportunity in the non-luxury segment as well

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Source: Savills Spotlight World Research Report on Branded Residences 2020